Strategic Design

SNAP SKOUT
I was a core member of the team building an “offer recommendation” engine enabling online publishers to give their readers the best, most contextually relevant offers at the time they are most engaged.

Showing how users engage with the original "drop down" concept as it builds across multiple versions

Showing how users engage with the original “drop down” concept as it builds across multiple versions

 

Exploration of drop-down content stages

Exploration of drop-down content stages

 

Exploration of the sign-up process with a path from snapshot.com or from within the WordPress plug-in

Exploration of the sign-up process with a path from snapskout.com or from within the WordPress plug-in

 

Exploration of potential revenue model focused on exposing local businesses into online publications via Snap Skout

Exploration of potential revenue model focused on exposing local businesses into online publications via Snap Skout

 

A concept to capture social media posts which have a specify #hashtag to turn them into online offerings

A concept to capture social media posts which have a specify #hashtag to turn them into online offerings

 



 

KERCHLINK
Intending to connect and educate consumers with local winemakers with the goal to “help find a new favorite wine, or two”, I spent several months designing and developing a mobile regional/festival guide.

The regional guide experience with a focus on the individual winery

The regional guide experience with a focus on the individual winery

Regional guide user flow

Regional guide user flow

Wine list with ability to view tasting notes, to rate and overall user generated score.

Wine list with ability to view tasting notes, to rate and tasting score

Exploration of taste and profile matching to provide recommendations.

Exploration of taste and profile matching to provide recommendations

 



 

PRIORITIZ
The simple goal of this effort was to help achieve “inbox zero” by setting rules to prioritize email based on address, domain or subject. Working closely with the founder, I was responsible for helping identify key scenarios, interaction models and the initial mobile user interface concepts.

On-boarding process for new users.

On-boarding process for new users

How users navigate the screens by pivoting on people, domains, groups and subject.

How users navigate the screens by pivoting on people, domains, groups and subject

A flow capturing how mail is prioritized as it enters the inbox and is distributed across the priority levels.

A flow capturing how mail is prioritized as it enters the inbox and is distributed across the priority levels

 



 

EARTH ONLINE – via Allovus
To increase the popularity of the Microsoft Research Worldwide Telescope project, I was asked to assist in the effort to create EARTH ONLINE, a community site to attract amateur astronomers and earth scientist, university organizations and non-profit foundations.

Userflow_SignInProcess